The Easiest Place to Overdeliver.
March 14, 2017
Make a list of every boring or average interaction, element, or piece of your brand experience (for your customers).
Now, +1 each item, meaning, add an additional amazing element to each of those items.
Today, your product being above average is a given.
So it's obvious to say, but the easiest places to overdeliver...
Are the places where you're not expected to.